We are firma
Machu Picchu
Energy drinks with organic flavor, natural caffeine and no preservatives.Introduction
Machu Picchu was born from former AmBev CEO Bernardo Paiva’s passion for spreading the joys of living outdoors to the fullest. That meant creating a product committed to sustainability, organic ingredients and giving back to the community. Our challenge was to build a lovebrand, far away from the typical brand codes of the category: masculinity, aggression, partying, etc All these stereotypes have been there for 20-30 years. Meanwhile, society’s values and social priorities have thankfully evolved. We are partnering with the passionate Machu Picchu team to build the brand strategy, brand design, packaging and digital ecosystem. A brand all about feeling good and doing good.Site map
We use the sitemap to identify a map of the various pages of the website. The purpose of the UX sitemap is to allow us to visualize how individual web pages or sections of the site relate to each other. You can see the sitemap to click on the image.
Wireframes
We use wireframes to be able to represent a design in a simple way and to be able to do the first usability tests. You can see the wireframes to click on the image (desktop and mobile).UI
Typography, colors, icons, ilustrations...
Prototype
Final design with the changes obtained from the usability tests of the wireframes. In this part, we have also carried out usability tests and finally we have made the final prototype. You can see the prototype to click on the image (desktop and mobile).
