Mobile application that helps you plan your trip and allows you to find new places.
Introduction
Hidden gems is an application for those who love to travel and discover new places. I conducted 179 surveys and 8 interviews. From the surveys we obtained the following results:
1. 56.5% try to find new places through the Internet.
2. 32.5% ask friends or acquaintances.
3. 5.65% ask strangers.
4. 5.35% do so through an application.
About the interviews, people talked to me a lot about trip planning.
Affinity diagram
I used the affinity diagram to organize and group ideas and comments into similar categories. I divided it into 6 different groups.
Empathy map
Next, I used the empathy map to help me understand and put myself in the place of my users. The empathy map is divided into four sections: Think, Feel, Do and Say. Each section includes key questions or phrases that help me identify the needs, motivations, expectations, and behaviors of my users.
User flows
Based on information collected through interviews and surveys, I made the user flow. User flows are a graphical representation of the actions taken by users when interacting with a product or service. I used it to understand how users navigate through an application or website and to identify points of friction or improvements in the user experience.
Problems
They lose a lot of time in trip planning.
Difficulty in finding new or less touristy places.
Site map
We use the sitemap to identify a map of the various pages of the website. A site map is a diagram that shows the structure of a website and how the different pages are related to each other. The site map is often used to plan the information architecture of a website and to facilitate user navigation.
Solutions
Routes based on date, budget, and preferences.
Recommended routes.
Routes based on your location.
Offer both well-known tourist sites and lesser-known sites.
Chat option.
User persona
First, I prefer to see the most touristy places and then I love to find places that surprise me and if possible, have contact with the people from that place.
Wireframes
We use wireframes to be able to represent a design in a simple way and to be able to do the first usability tests. You can see the wireframes to click on the image.
UI
Typography, colors, icons, ilustrations...
Prototype
Final design with the changes obtained from the usability tests of the wireframes. In this part, we have also carried out usability tests and finally we have made the final prototype. You can see the prototype to click on the image.
